During my internship at Cookin, I worked on a range of design projects across digital and print, learning to balance creativity with brand consistency. I collaborated with marketing and product teams to create engaging visuals for the app, social media, and email campaigns while also contributing to merchandise and event materials.
đź’Ľ Work Experience
Graphic
Time Worked
May 2023 - August 2023
Tools
Figma Photoshop Illustrator After Effects
Contributions
Brand consistency Visual identity Digital & print design Digital illustrations Social content creation Email design In-app design Cross-functional collaboration
DIGITAL GRAPHICS
I designed in-app content cards, custom illustrations, and notifications to enhance user experience and engagement. Additionally, I worked on daily email campaigns, ensuring brand consistency while iterating based on feedback.
In-App Content
Content Cards
Pop Ups
Special Profiles
Illustrations
Email & Document Design
A big part of my role was designing daily emails. I worked from briefs created with my supervisor and the content team, using brand-friendly visuals to craft emails that were both engaging and on-brand.
Social Content
I worked with the marketing team to create engaging social media content for Instagram, contributing design ideas and ensuring everything was on-brand and visually appealing.
PRINT GRAPHICS
I contributed to the design of merchandise, packaging, and event materials, including banners, posters, and flyers, maintaining a cohesive brand presence across physical touchpoints.
Print Material
Flyers
Folded Flyers
Banners
Impact
At Cookin, my role was about more than just making things look good. I focused on creating designs that improved user engagement and kept the brand consistent across different platforms. Whether it was in-app visuals, emails, or event materials, I worked closely with the marketing and product teams to ensure everything felt cohesive and user-friendly.
Enhancing Engagement Through Design ‍By designing content for the app, emails, and social media, I helped make information more visually engaging and easier to interact with.
Technical & Design Growth ‍This internship helped me refine my digital and print design skills while learning how to work within brand guidelines and collaborate across teams.
Adaptability & Iteration Working on multiple projects at once taught me how to take feedback, make quick revisions, and balance creativity with brand consistency.