DJF
Branding
Tools:
InDesign | Illustrator | Photoshop | Gouache | Figma
collaborated with:
A Personal Project for a Course
This project helped me portray complex visual components and bilingual design in simple and efficient ways. Keeping a consistent visual identity among multiple deliverables and how to corelate with printing specifications were some of the insights gained from this project as well. By far, I was able to visualize the Deep Jungle festival in essence through graphics, colour and typography. The vibrant combination of colours let’s the viewers immerse themselves in the world of colours and wilderness of the deep jungle.
Poster
The poster design features cultural symbols representing Sri Lankan culture, where the festival is originally held, and highlights its main and most popular event—the hot air balloon ride. The brand colors, greens and purples, symbolize the tropical and party culture associated with the event. The bilingual structure allows both tourists and locals to understand and participate in the event.
The devil mask is a famous symbol of Sri Lankan culture, featured in traditional dances, and is also part of the festival where attendees can watch and participate in the performances.
The devil mask is a famous symbol of Sri Lankan culture, featured in traditional dances, and is also part of the festival where attendees can watch and participate in the performances.
The devil mask. Image from IG @trip_travel_srilanka
Hot air balloon near Sigirya. Image from myceylonadventures.com
Folder Pamphlet
The folder was crafted with a keen understanding of print limitations and the need to convey the festival's identity, the Deep Jungle Festival's comprehensive system unfolds through a cohesive array of components.
A pamphlet with the schedule
A map
Tickets
A folder,
collectively form this immersive experience. The strategic use of four bold colors maintains a consistent visual identity, while the program creatively incorporates abstract, representational, and symbolic elements to highlight the festival's main experiences. Get ready to explore the Deep Jungle Festival through a visually captivating and thoughtfully designed system.
A pamphlet with the schedule
A map
Tickets
A folder,
collectively form this immersive experience. The strategic use of four bold colors maintains a consistent visual identity, while the program creatively incorporates abstract, representational, and symbolic elements to highlight the festival's main experiences. Get ready to explore the Deep Jungle Festival through a visually captivating and thoughtfully designed system.
Folder Pamphlet
Pamphlet
The pamphlet includes the complete festival schedule and provides detailed insights into each event attendees will experience. The unfolding process offers a step-by-step guide through the festival, gradually revealing the intricacies of each event.
Event and schedule brochure
Pamphlet font cover
Pamphlet lis of sponsors
Pamphlet intro to festival
Map
The map helps attendees navigate the event area.
Map
Map front cover
Map interior
Tickets
Tickets
Physical tickets are a key feature of the event due to its adventurous nature and the intention to minimize technology use. The festival emphasizes a connection with nature, taking place in a tropical, tech-free area.
The Branding
The branding for this project was designed to highlight the tropical nature of the event. Many festival activities are closely related to party culture, often represented by green and purple lights. This color scheme inspired the branding. The folder helps attendees easily store all the separate elements of the pamphlet in one place, preventing loss.
The folder's design is highly functional, allowing attendees to securely store their personal items along with festival materials. The pamphlet is also suitable for mass production, as it is made from a single sheet of paper folded according to a template. I personally tested the process by folding multiple pamphlets in just a short time!
The folder's design is highly functional, allowing attendees to securely store their personal items along with festival materials. The pamphlet is also suitable for mass production, as it is made from a single sheet of paper folded according to a template. I personally tested the process by folding multiple pamphlets in just a short time!
Pamphlet branding
Print process
Takeaway
Finding a functional and suitable pamphlet design for the festival was definitely challenging. I didn’t want the pamphlet to be just a three-fold brochure holding all the content. I wanted it to convey an adventurous feeling through its design and information pieces.
The printing process was enjoyable, involving multiple test prints to match the correct colors. It's essential to always test print your designs, as many can turn out differently than expected. After several attempts, I was able to create this eye-catching festival brand and materials to support the event.
The printing process was enjoyable, involving multiple test prints to match the correct colors. It's essential to always test print your designs, as many can turn out differently than expected. After several attempts, I was able to create this eye-catching festival brand and materials to support the event.
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