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MAKE
THE MARK

MAKE THE MARK

“Make the Mark” is a concept digital campaign for Adidas and Strava, designed to drive engagement through a 100-mile running challenge. Users unlock access to an exclusive shoe by completing the challenge in any 30-day window between May 1 and June 30. The project includes campaign branding, social assets, and promotional design across digital channels.

Graphic

Time Worked

April 2025

Tools

Photoshop
Illustrator
After Effects

Contributions

Branding and Visual Identity
Mockup Creation
Collaboration
Attention to Detail
Time Management
Information design
Basic Motion Design

LOGO LOCKUP

The Make the Mark logo system is built for flexibility across digital and print formats. The horizontal and stacked lockups adapt to various placements, from app banners to social posts. The blend of bold and script typography symbolizes performance and personal expression. It’s fully responsive, working in color, black, or white to suit any background.

Porsche model GT3 letters on seat vabric

DIGITAL ASSETS

Impact

This project pushed me to think beyond individual design elements, from campaign concept and branding to cross-platform execution. It refined my skills in digital storytelling, layout systems, typography, and motion design. I learned to create a cohesive visual identity that not only looks great but also works seamlessly across marketing channels, boosting user engagement and brand impact.