MLSE
Branding
Tools:
Photoshop | Powerpoint | Illustrator
collaborated with:
MLSE Global Partnerships
As a junior designer at MLSE, I have the amazing opportunity to work hands-on with materials for their Global Partnerships team. Here's a small showcase of some of the work I was able to do there, including design elements for pitch decks related to the Raptors, Leafs, Toronto FC, and Argos, as well as invitations and autograph cards. A key task of this job is to create mockups for prospective partners and identify the elements they need to see for potential partnerships that align with MLSE's objectives.
Experiences
WHO WE ARE
Maple Leaf Sports & Entertainment (MLSE), one of the world's premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBA G League), TFC II (MLS Next Pro), and Raptors Uprising Gaming Club, the Toronto Raptors esports franchise in the NBA 2K League. Its charitable arm, the MLSE Foundation, focuses on funding initiatives to support youth through sport and recreational programs.
MLSE -Maple Leafs Sports & Entertaintment
Front facing to partners
MLSE has invested in and operates five of Toronto's sports facilities: Coca-Cola Coliseum, BMO Field, BMO Training Ground at Downsview Park (home of Toronto FC II, TFC Academy, and the First Team's practice facility), OVO Athletic Centre (the practice facility for the Toronto Raptors), and Ford Performance Centre for Hockey Excellence (the practice facility for the Maple Leafs and Marlies).
All Teams Creative
Toronto FC
Toronto Argos
UPFRONTS
Showcasing our teams through creative graphics is important when expressing their strengths and appeal. By presenting these visuals in a designed and impactful way, I aim to emphasize the power of our teams and their ability to connect with a wide audience across Canada. These graphics are not just about aesthetics—they play a key role in demonstrating how our teams can become a valuable asset in any partnership.
Partner upfronts
Player Impact
Toronto Maple Leafs & Toronto Argos
Toronto Raptors & Toronto FC
Raptors
Deck designs
Season recap intro designs
Season recap title
New Faces, New Game
Toronto maple leafs
Deck designs
Season recap intro designs
Season recap title
New Faces, New Game
Prints and Invites
Toronto FC
I utilize design toolkits and adhere to brand guidelines to create partner invites.
TFC Invite
TFC Autograph Card
Toronto Maple Leafs Alumni Invite
Takeaway
Exposure to Toronto's Popular Events and Understanding the Importance of Partnerships
My experience at MLSE goes beyond designing front-facing materials for partners. It involves networking, building connections, and understanding how partnerships sustain these events and bring pitches to life through my creative skills. One of my main tasks was creating mockups of potential partnership integrations, allowing many partners to preview and experience what they would be investing in. This had supported numerous successful partnerships and enhanced events throughout the year.
Global Partnerships at MLSE
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