Asset collection
At this point, I began to see trends indicating that older, established brands founded in the late 20th century or earlier tend to exhibit higher social media reach on platforms like Instagram. This observation is particularly relevant to my story, as it suggests a correlation between brand longevity and digital presence. These established brands, with decades or even over a century of history, have had ample time to build their reputation and engage with consumers through various channels, including social media. As a result, they often enjoy larger followings and higher levels of engagement on platforms like Instagram compared to newer entrants in the market. This trend underscores the enduring appeal and brand loyalty that older sportswear brands have cultivated over time, despite the ever-evolving landscape of the fashion and lifestyle industry.
![assets](https://cdn.prod.website-files.com/660769607a163f888bede2a3/6618994bc0a4ac00fbda81b9_exploration%2002.webp)
Asset collection I later added to complete the final infographic.