STSW
Branding
Tools:
Photoshop | Illustrator | Acrylic
collaborated with:
A Personal Project
This is a poster series for a documentary show that runs for three days. "Stride & Swagger" is a phrase that combines two elements: "stride," referring to a confident and purposeful walk or movement, and "swagger," which implies a stylish and self-assured manner of carrying oneself. Together, "Stride & Swagger" suggests a blend of athleticism and fashionable confidence.
artwork
The colors represent the boldness in sportsmanship, with blue, red, and black reflecting the diverse range of emotions and narratives explored throughout the event. Each color will represent each day. The symbol 'STSW' is created using acrylic paint strokes and then treated later in Photoshop.
Poster series artwork
identity *
STSW Brand researchIn the context of a show title like "Stride & Swagger –" it could signify the journey or exploration of athletic fashion with flair and confidence, emphasizing both the functional aspect of sportswear and the stylish expression associated with it. The title conveys a sense of dynamism, energy, and sophistication, inviting viewers to embark on an exciting and stylish adventure through the world of athletic fashion.
Brand Imagery treatment with text logo
Brand Imagery treatment with STSW symbol
This is how I made it *
Posters in a subway station
STSW symbol Process
The STSW symbol was created using acrylic paint to achieve the brush stroke effect, then scanned to be repurposed in imagery and other brand design elements.
I aimed to incorporate authentic grunge texture and convey a sense of movement to represent athleticism. The details within the brush stroke imparted an elemental feeling and created an eye-catching symbol that will pique viewers' curiosity about the poster's content.
I aimed to incorporate authentic grunge texture and convey a sense of movement to represent athleticism. The details within the brush stroke imparted an elemental feeling and created an eye-catching symbol that will pique viewers' curiosity about the poster's content.
Creation of the STSW symbol process video
Takeaways *
This was a personal project that allowed me to research into branding and discover intriguing ways to represent a meaningful show. It was enjoyable to design a documentary series specifically organized for screening, workshops, and a showcase, based on research that interested me in the fields of fashion and sports—two areas I specialize in. I found that engaging in simple research and designing something related to such topics is important for practicing my skills.
Posters on a street wall
